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Research papers

Farmer's needs and expectations in regard to technical and service innovations

This study was conducted by BVA in the Spring of 1994 in 7 cereal producing regions of the European Union. Farmers were brought together in a total of 8 small focus groups. The participants were comparatively young cereal growers with at least 5...

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Sylvie Darier
Company: BVA Group
February 1, 1996

Research papers

What advertisers expect from TV audience research and what they actually get

To get us started on this workshop I propose to ask six basic questions to which I also propose some answers. I do not expect that all of you will necessarily agree with the suggestions and proposals I will be making, but that should certainly ensure...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Mahmoud Aboul-Fath
Company: Procter & Gamble
June 15, 1992